Recreation, Event, and Tourism Businesses

Recreation, Event, and Tourism Businesses

Start-Up and Sustainable Operations

;

Human Kinetics Publishers

09/2008

296

Mixed media product

Inglês

9780736063531

15 a 20 dias

Descrição não disponível.

Part I: Preparation Chapter 1: Your Commercial Recreation, Event, and Tourism Business Adventure Chapter 2: Entrepreneurship and the Business Planning Process Part II: Planning Basics Chapter 3: Business Concept: Products and Services Chapter 4: Retail, Other Profit Centers, and Facilities Chapter 5: Market Analysis, Target Markets, and Competitive Analysis Chapter 6: Marketing, Promotions, and Communications Part III: Management Principles and Practices Chapter 7: Management, Leadership, and Team Building Chapter 8: Service Quality Management and Customer Loyalty Chapter 9: Ethics, Environmental Management, and Sustainability Chapter 10: Protecting Your Assets: Liability and Risk Management Part IV: Pulling the Plan Together Chapter 11: Financial Planning and Analysis Chapter 12: Completing and Implementing the Business Plan Chapter 13: Preparing for a Career in Commercial Recreation, Events, and Tourism

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