Strategic Sport Communication
Strategic Sport Communication
Miloch, Kimberly S.; Laucella, Pamela C.; Pedersen, Paul
Human Kinetics Publishers
05/2007
408
Dura
Inglês
9780736065245
Introduces readers to the exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. This book offers an outline of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising.
Chapter 1 Study of Sport Management and Sport Communication; Chapter 2 Careers in Sport Communication; Chapter 3 History and Growth of Sport Communication; Chapter 5 Personal Sport Communication; Chapter 6 Organizational and Leadership Communication in Sport; Chapter 7 Sport Publishing and Print Sport Communication; Chapter 8 Electronic and Visual Sport Communication; Chapter 9 Online Sport Communication and the New Sport Media; Chapter 10 Sport Advertising; Chapter 11 Public Relations and Crisis Communication in Sport; Chapter 12 Sport Communication Research; Chapter 13 Sociological Aspects of Sport Communication; Chapter 14 Legal Issues in Sport Communication.
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Introduces readers to the exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. This book offers an outline of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising.
Chapter 1 Study of Sport Management and Sport Communication; Chapter 2 Careers in Sport Communication; Chapter 3 History and Growth of Sport Communication; Chapter 5 Personal Sport Communication; Chapter 6 Organizational and Leadership Communication in Sport; Chapter 7 Sport Publishing and Print Sport Communication; Chapter 8 Electronic and Visual Sport Communication; Chapter 9 Online Sport Communication and the New Sport Media; Chapter 10 Sport Advertising; Chapter 11 Public Relations and Crisis Communication in Sport; Chapter 12 Sport Communication Research; Chapter 13 Sociological Aspects of Sport Communication; Chapter 14 Legal Issues in Sport Communication.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
