Sustainable Tourism

Chapter 1. Introduction to Sustainable Tourism Learning Outcomes Why Should Tourism Be Sustainable? History of Sustainable Tourism What Do We Call It? Need for Sustainable Tourism Who Are the Tourists? Trends in Sustainable Tourism Meeting the Challenge Summary Glossary Review Questions Video Case Study References Chapter 2. Strategic Planning for a Sustainable Tourism Business Learning Outcomes What Is a Strategic Plan? Create a Mission Statement Conduct an External Review of the Environment Conduct an Internal Review of Your Business Set Goals and Objectives Analyze the Market Define Your Product Identify and Select Viable Strategies Implement the Plan Summary Glossary Review Questions Video Case Study Your Business Plan Chapter 3. Sustainability Practices for Development and Operations Learning Outcomes Minimizing Environmental Impact Establishing Sustainability Policies Integrating Environmental Policies Into Daily Operations Assessing Impacts Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 4. Sustainability Standards and Certification Learning Outcomes The Role of Tourism Standards Existing Programs Confusion in the Marketplace Global Tourism Standards Certification and Your Bottom Line Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 5. Marketing Your Product Learning Outcomes The Four Ps of Marketing Developing a Marketing Plan Product-Market Match Marketing Activities Marketing Forecasts Monitoring and Evaluating Marketing Activities Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 6. Making the Internet Work for You Learning Outcomes What Is Web 2.0? How Social Media Is Changing Tourism Implications for Sustainable Tourism Business Managers Maximize Your Web Presence Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 7. Working With the Travel Trade Learning Outcomes Understanding the Travel Trade The Consumer's Relationship With the Travel Trade The Difficulty in Selling Sustainable Tourism Helping the Travel Trade Sell Sustainable Tourism Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 8. Marketing Partnerships Learning Outcomes Tour Packaging Cooperative Marketing Festivals and Events Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 9. Managing the Bottom Line Learning Outcomes Obtaining Financing Financial Forecasting Financial Analysis Accounting Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 10. Customer Service Learning Outcomes Customer Service Process Customer Service and Interpretation Problems in Customer Service Qualifying Customers Summary Glossary Review Questions Video Case Study Your Business Plan Reference Chapter 11. Hiring and Retaining Staff Learning Outcomes Hiring Training Policies in Human Resource Managing Turnover Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 12. Managing Business Risk Learning Outcomes Loss Categories Insuring Against the Odds Risk Management Strategies If the Worst Happens Summary Glossary Review Questions Video Case Study Your Business Plan References Chapter 13. Business Plans Learning Outcomes The Need for a Business Plan Preparing a Business Plan Business Plan Workbook Summary Glossary Review Questions Video Case Study Reference

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• Estratégia de negócios
• Indústria do turismo